When it comes to attracting customers to your business, marketing is key. While you could go the route of putting ads in the paper, mailing coupons via email or standard mail, going door to door or calling family and friends, no marketing tool may be more effective than a custom wrapped food truck in front of your store.
It may not be the first thing that comes to mind when you think of advertising, but a food truck outside your store, offering delicious food and decorated to represent your brand, is a sure bet to draw customers in the door and provide a boost to your business. Trucked Up Catering, LLC is excited to work with retailers to place wrapped food trucks in front of their businesses. Here are 5 ways to make the most of your food truck marketing.
Colors
When people drive by your store, whether five feet away, or one thousand feet away, you want them to see your food truck so they cannot resist stopping by. Choose the colors of the wrap for your food truck according to the colors of your store and your logo. Once you have these colors, choose the most vibrant shades of them. This way, the truck can be recognized from miles away and people will not be able help but come check it out.
Logo
While colors are very important, the logo might be the most important thing of all. Of course you want to have a large logo on the side of the truck facing the people and street, but you also want to have smaller logos strategically distributed throughout the rest of the truck. You want people to see the logo even when they do not know they’re seeing it. On the menu, in front of the customer when they order, on the wheels, any subtle place you can think of to remind the customer of the fantastic business that is filling their stomach with scrumptious offerings.
Photo via https://www.flickr.com/photos/bamatini/
Slogan
The slogan is often something that makes a business most easily identifiable. A catchy, clever slogan can be the key to a successful business. With that in mind, you want to be sure to include your slogan on your food truck wrap. Stick it right under the logo, in bold, fun font, to ensure everyone sees it and knows that your company is the one with the great slogan they will not soon forget.
Contact Info
Something that can get overlooked when designing a food truck wrap is remembering to include a way for the customers to find you again. Some people may not be from the area or some may just stop by for the food, but not have time to shop. In the case of either of these, it is important to have a phone number, website and/or address on the food truck. This allows customers to call if they have questions about your products, or remember your location to come back another time. Including this information is essential to using a food truck to gain and retain customers.
Photo via https://www.flickr.com/photos/majunznk/
Menu Names
To help those customers not from the area or new to your business, coming up with creative menu item names for the food served can be a great way to inform the customer about what you are selling. If you sell computers, perhaps creatively name each sandwich after a specific brand, or if you sell sports memorabilia, name each dish after a different team. Whatever your business, tying the name of each dish into what you sell is a simple and fun way to communicate to the customer what your business has to offer.
Custom wrapping a food truck is a new marketing technique that will separate your business from others while also providing potential customers with something no one can resist: delicious food. Be sure to pay attention to the details in the design to make sure you make the most out of your food truck. Trucked Up Catering, LLC is eager to work with you to design your food truck marketing campaign. Do not bother customers will calls or emails, catch their eye with a unique food truck as they pass your store and fill their stomachs as they fill your pockets.
